We are so proud to announce that Lorals is officially certified as a Women’s Business Enterprise! WBENC Certification is the gold standard for women-owned business certification in the United States, and helps consumers know exactly who they’re supporting when they buy.
Our founder and CEO Melanie Cristol shared her excitement: “Lorals is extremely proud to be a woman-owned and woman-run company that focuses on bringing pleasure and enjoyment to all people, and with our WBENC certification our customers and partners can trust that they are supporting diversity and empowering women every time they engage with us.”
Lorals retailers and partners like colleges and universities, public health organizations, state and local departments of health, and Planned Parenthood locations, also benefit from the certification, as they bring in products designed by women, for women. WBENC works to encourage corporations and government agencies to work with more women-owned businesses to demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs, which in turn empowers women as leaders and brings about a more diverse, balanced and sustainable economy.
The WBENC standard of certification implemented by the Women's Business Enterprise Council-West is a meticulous process, including an in-depth review of the company as well as a site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women, and that the business has appropriate structure and strategic business planning and implementation in place. \
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 18,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 500 Corporate Members, most of which are Fortune 500. Thousands of corporations representing America’s most prestigious brands, as well as many states, cities, and other entities, look for and accept WBENC Certification. Through the Women Owned initiative, WBENC also is a leader in supporting consumer-oriented female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned.
Lorals is excited to join such a strong and supportive community of women entrepreneurs and businesses as we continue to bring more pleasure to the world.