Exciting news for all you oral lovers out there: Lorals are now officially trademarked!
To celebrate this milestone, we want to share some behind-the-scenes info about our logo, which is packed with super sexy hidden messages that we’ll uncover for the first time here. Our challenge for the logo design team was to reflect the personality of our loyal Lorals wearers, and how good oral sex makes them feel: sexy, vibrant, powerful, and loving. We also wanted a fluid, airy logo, for a sweet and sensual vibe.
Our final logo totally rises to our vision, and we couldn’t be happier. Here's how we pulled it off:
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We chose a font called Metroscript as the base for our logo. We were attracted to the movement of the lettering and wanted our font to mimic the ebbs and flows of love — and the wave-like sensation of receiving oral sex! The weight of the font changes throughout, which helps add to the fluid effect. The style of this particular script felt vintage and timeless, sporty and feminine. Basically, something for everyone, just like Lorals themselves.
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Here’s something you might not know: brands add little secret messages to their logos all the time. Have you ever noticed how there’s an arrow hidden in the FedEx logo, or a “31” hidden in Baskin Robbins’ logo? Well that’s our first sexy surprise: the thick, curved bottom half of the “L” is designed to look like a tongue. Mmmmm, can you taste that art inspo?
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And where is our favorite place for tongues to go? Here’s a hint: the lowercase “l” creates a little V shape at the bottom where it connects to the “a”. And, would you look at that? That tongue we were talking about earlier is pointing right at it. That’s no coincidence; that’s secret number two.
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Our third sexy secret message is hiding in plain sight: drop the “L” and “s” from our logo and what do you get? Hopefully you get lots of it, whenever you want. But seriously, Lorals was named in part for “love” and “oral” because, well, we do! And we want you to, too.
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Color choice is important when it comes to logos, because color actually has a psychological impact on viewers. You may have noticed we chose navy, a beautiful combo of blue and black. According to studies, our brains connect colors to emotions: blue, for example, messages trustworthiness, which we relate to consent and communication in relationships. Black represents seduction and sophistication, two very important words for our sleek and sexy panties. Together, we think these two colors relay both the emotional and physical benefits of oral sex with a partner. Win, win!
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Two tongues are better than one? Sounds like a fun night! Oh, you mean in our logo? Yeah, that too. The “s” has been modified with some tongue action of its own. We’ll call that secret three-and-a-half.
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Here's a fun fact: Have you ever wondered why some logos say “™” and others say “®”? Now we come full circle, to the reason for our celebration today. ™ stands for trademark, so that superscript is super meaningful. It means that an owner considers something proprietary, but not necessarily that they’ve filed the trademark, or that the trademark has been registered with a governmental entity. Our trademark is now officially registered with the US Patent & Trademark Office, so we’re proud of this small but mighty new addition to our logo!
So raise a glass to Lorals for being officially trademarked! Then use that champagne-moistened tongue to get out there and have some fantastic oral sex. Worldwide fireworks weren’t in our budget, but you can still see stars!
Written by Melanie Cristol. Melanie Cristol is the founder and CEO of Lorals. She studied Sociology at Columbia College at Columbia University, and she received her Juris Doctorate from Columbia Law School. Prior to creating and patenting Lorals, Melanie was a healthcare and consumer products attorney, and she was part of the legal team that secured gay marriage rights for the western United States. Melanie also fought for LGBTQ rights in California and Ohio as a field organizer with the National LGBTQ Task Force.
